Download - SEO as Product Management -- Craig Harkins // CoStar

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Business:Marketing

SEO as Product Management -- Craig Harkins // CoStar

2023-03-24

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Craig Harkins, Director of SEO and Content at CoStar, talks about the impact of user research and product management in enterprise SEO. Product management and SEO are two crucial components that must work hand in hand for successful SEO outcomes. However, there's a common misconception that SEO should belong to either marketing or product teams. Today, Craig discusses enterprise SEO and its impact on product management. Show Notes

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