How To Write Your Brand Mission & Values as a Small Business and Why It's Important

Welcome to another episode of The Consistency Corner Podcast - this week I'm chatting all about the mission, the vision and the values of your brand - and why they are all so important. Now, if you've been in business for a while and you've already done this work, I still want you to keep listening! I will be chatting with you about why you need to revisit these as your business grows and evolves so that you continue to build a brand that lasts. 

In this episode I chatted: 

• How the mission, vision and values of your brand are similar to the foundation of your house... 
• What are the differences between your vision and your mission statement?
• The 4 questions you need to brainstorm to determine your mission statement.
• Your personal mission statement and your business mission statement and how they can be different.
• Why brand values matter and should be a filter for your business decisions.
• How to define your own brand values and the four questions you need to ask yourself when you're brainstorming them.

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