Mass Customization: The Progression of Economic Value and the Mass-Customization of Work Experiences | Joe Pine

Joe Pine was the first to identify many of the trends that have animated business for the last two decades, including the trend away from simple mass production to mass customization, and the emergence of the experience economy. Today, Joe joins us to discuss how those trends are influencing the future of work, and how companies might mass-customize experiences for employees.

Joe Pine is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and startups. His best-selling book, The Experience Economy, has been published in 15 languages and used as a company guide for over 20 years.

In this episode, Dart and Joe discuss:
- The progression of economic value
- The Experience Economy
- The current transformation economy
- How to customize a customer’s experience and promote transformation
- Brand authenticity
- Focusing on value vs. price
- The management style we need to create value
- How to revitalize a business
- The importance of company exploration and innovation
- And more…

Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups. Joe is a co-founder of Strategic Horizons LLP and a lecturer at Columbia University. His best-selling book, The Experience Economy, has been published in 15 languages and used as a company guide for over 20 years.

Joe serves as a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy. He previously served as a Visiting Scholar with the MIT Design Lab, a professor at Duke University, and a manager with IBM. Joe has been featured in The Wall Street Journal and Harvard Business Review. His other published works include Infinite Possibility, Authenticity, and Mass Customization.

Resources Mentioned:
The Experience Economy, by Joe Pine: https://www.amazon.com/Experience-Economy-New-Preface-Authors/dp/1633697975
Mass Customization, by Joe Pine: https://www.amazon.com/Mass-Customization-Frontier-Business-Competition/dp/0875843727
Authenticity, by Joe Pine: https://www.amazon.com/Authenticity-What-Consumers-Really-Want/dp/1591391458
Travel that Can Change Your Life, by Jeffrey Kotler: www.amazon.com/Travel-That-Change-Your-Life/dp/0787909416  

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.