Episode 466: Merch Master Chris Dunnett, Online Songs Never Played, And Famous Console Gets New Life

My guest this week is Chris Dunnett, who’s helped artists like The Rolling Stones, Taylor Swift, Keith Urban, Luke Bryan and Iron Maiden sell their merch products. Chris knows what sells, why it sells and what doesn’t, and he’s put together his Rock Your Merch bootcamp to make sure that artists and bands make their merch stand out and not make some common mistakes. During the interview, Chris and I spoke about working in Taylor Swift’s warehouse, what most artists don’t get about merch, how to market your merch, how merch has changed through the years, the most important thing you can do to sell merch, and much more.  I spoke with Chris via Zoom from his studio in Nashville. On the intro I’ll take a look at how most songs online are never played, and a new life for a famous console.