The bourbon industry has this fascinating thing where “The Big Six” can hold such a monopoly of the industry - regardless of price category, and regardless of consumer profile. Is there room for other players to continue to penetrate the market, and how do they break the standard “value” scale that is so often set by Big Bourbon?
We hit on:
and much more.
For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.
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