Reliance is going after DTH and cable TV subscribers

With the IPL set to begin today, a few days ago Jio announced a move that many say could be the next big disruption. The Reliance Group, which has the digital rights of the event, is streaming the games for free on its OTT platform, JioCinema.

The main goal is to get people to switch the traditional way of viewing cricket, especially IPL, from TV to digital streaming.

So on 27 March, Jio launched its most affordable fixed broadband plan yet. The plan offers unlimited data at 10 Mbps for Rs 198 per month. Before this, Jio was giving fixed broadband customers 30 Mbps bandwidth for Rs 399 a month. 

Will the new broadband plan get enough viewers to switch to digital streaming? 

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