03.31.23: Kathy Brennan on Improving the Guest Experience from #interski2023

First Chair catches up with PSIA-AASI Eastern Chief Executive Officer Kathy Brennan. She chats about how the event theme, “The Guest Experience is Everything,” is setting the stage to attract more guests to snowsports and encourage them to return to the sport. Kathy also shares how PSIA-AASI is working to improve the member and guest experience. Held every four years, the Interski Congress brings instructors together worldwide to share educational innovations and top teaching techniques. Learn more: www.thesnowpros.org/events/interski/ Follow: #interski2023 @thesnowpros #snowpros