The Biggest Surprises from the 2023 Rival IQ Social Media Report

Not getting as much engagement as you’re used to on Instagram? Don’t worry, it’s not a you problem. 

Social media as a whole is experiencing decreased engagement, well, except for the unicorn that is TikTok. But engagement is only one of the factors outlined in Rival IQ’s latest annual report on the state of social media. From posting frequency to hashtag usage and the importance of Reels, Rival IQ went deep into the data on social media.

Let’s dive in and talk about what all this means for you and your business in 2023.

In this episode of the podcast, I talk about: 

• Why science should influence the art of social media
• Declining social media engagement
• Benchmarks over feelings
• The data comparisons between FB, Twitter, IG, and TikTok
• Why TikTok has the most engagement
• The industries with the highest engagement
• Love for Holiday Hashtags

…And More!

 

This Episode Was Made Possible By:

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Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/247