68. 5 steps to Convert Prospects into Customers
Today in the podcast we will focus on various strategies that you can implement to turn your "Prospects" in to actual "Customers" of your business.
Taking your prospects on a journey that is mapped out and leads to the final destination of them becoming a loyal customer of your business is the key for your business success.
How do you do this? I believe having a clearly mapped out sales process is key. That way anyone in your organisation can convert prospects into customers.
What goes into this sales process? Let me share my ideas with you today, and they include:
1. Understanding your target audience, what are their pain points, what problem do they want solved, how does what you offer solve this for them?
2. Create a clear Value Proposition for your products & services, and how they solve their pain points from above, that way it is a no brainer for them to engage with you.
3. To help make the buying decision easier for your customers, create social proof. Do this by using reviews, testimonials, case studies and other forms of social proof to make your prospect feel more confident in spending money on your products or services.
4. Create a sales funnel for your business that increases the chance of your prospects converting into a paying customer, and creates a visual sales flow for your business.
5. Follow up, follow up, follow up!
What is that one idea? Send me an email and let me know as I really want to be your biggest supporter in growing your profit this year.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
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