RV 53 - The Wedge Strategy, AI-Enabled Web Search, Converting Events to Sales Opportunities, and More! | Revenue Vitals Live #13

It was a global event today, with audience calling in from Chile, Australia, Denmark, and more to ask questions and chat with Chris!

Some topics included:

• Content: how to best utilize and repurpose influencer marketing and when to scale back content creation to focus on fewer segments at a time

• Re-branding: insight into weighing an otherwise successful new name against similarly named companies in the same space for SEO and trust 

• AI: thoughts about the impact of AI-enabled web search on paid search tools

• Live Events: advice on different channels and data to utilize when trying to convert live event education to sales opportunities 

If you have questions for Chris, join the Revenue Vitals Live conversation on zoom by registering here, or submit them ahead of the call here! Also make sure to check out The Vault, where you can find full depth insights and IP beyond the high level live event. 

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at usehatch.fm.