Dave talks about the story behind the "United Breaks Guitars" videos from 2009. The three discuss the deeper meanings behind the videos' popularity and how it affected United Airlines as a company.
He also talks about how he got started on writing his book, "United Breaks Guitars: The Power of One Voice in the Age of Social Media"
The three talk about the way social media let's people amplify their voices, and how that can be good or bad.