Micro Private Equity - New Path to B2B SaaS Liquidity + Growth -Akeel Jabber, Horizen Capital

B2B SaaS founders continue to find new financing options to both grow their business and/or be rewarded for their sweat equity investment.

Akeel Jabber's journey from petroleum engineer, to gym founder, to real estate investor and now "micro private equity" investor has one common thread - entrepreneurship focused on how to generate cash flow

Akeel's first area of focus to generate returns +  cash flow was investing in the stock market.  He quickly identified that the large institutional investors on Wall Street had an unfair advantage as measured by technology, access, and sophistication.  As he searched for alternative avenues to build cash flow, he identified technology assets with recurring revenue streams as an attractive investment area - especially for the less than $5M ARR B2B SaaS companies that were not growing  50%+ per year.

Akeel's first experience at $99 Social highlighted that with the right focus on go-to-market programs, processes, and operational excellence, smaller B2B SaaS companies could accelerate growth, and thus cash flow + enterprise value for founders and investors alike.

 This experience led to the founding of Horizen Capital.  Horizen Capital is focused on investing in 5 Users have different CLTV (lower churn)

Blended hides reality

When asked how does a founder know if it's time to sell or just fund their company, Akeel suggested to ask these two questions:

      #1: Am I still enjoying running my company?

     #2: What am I trying to achieve by taking micro PE money?
                       - Exit and go do something new
                      - Accelerate my company growth rate 

Akeel shared the top sites and companies that a B2B SaaS founder looking for a potential exit/acquisition should know about:

1. M&A Advisory Firms
2. Empire Flippers
3, MicroAcquire
4. Flippa

If you are an entrepreneur, especially one in the B2B SaaS business looking for strategic investment and growth support, this Metrics that Measure Up episode with Akeel Jabber is a great listen...as is the SaaS District Podcast that Akeel hosts!

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