Stepping Into the Life You Want & Reinventing Yourself with Daria Burke, Marketing Executive & Investor

Daria Burke is a recognized leader in the field of fashion & technology marketing and most recently served as the Chief Marketing Officer for JustFab, a fashion-subscription eCommerce site, and lifestyle fashion brand.

She is a visionary leader and storyteller and has held many leadership positions across a variety of industries. After moving to New York, she took a risk, left a reputable company, took a pay cut, and became one of the first employees of Rent the Runway. She has also worked for esteemed brands like Estee Lauder, Lancôme, and Yves Saint Laurent. She then served as the Head of Beauty Strategy, Growth, and Innovation at CVS, and transitioned to working at Facebook where she led their beauty, fashion, and retail partnerships.

Daria was named as a 2020 “Woman to Watch” by AdAge, and has been recognized by Women’s Wear Daily, the CFDA, Vogue, and Forbes. She’s also an active angel investor and is a member of the Fast Company executive board.

In today's episode, Daria shares the benefits of reinventing yourself and switching careers. We discuss the things that commonly hold us back from taking leaps like this, the challenges of putting your ego aside to become a beginner, and some of the lessons she has learned throughout her many career moves. We also discuss how to discover your strengths and double down on them, the importance of listening to your gut, and how to stop being a perfectionist & start living an inspired life.

In this episode, we’ll talk to Daria about:

* Three things that may be holding someone back from switching careers. [3:35]

* How Daria views the challenge of putting your ego aside to be a beginner. [6:25]

* Daria’s childhood and the influence of her grandmother on her life and ambitions. [8:54]

* How she realized she could have a life beyond the challenging circumstances of her childhood. [13:04]

* What it took to leave a reputable job to go work for Rent the Runway in its infancy. [20:10]

* What she learned from working at Rent the Runway. [23:01]

* Insight into CliftonStrengths and why it’s so beneficial to play into your strengths. [26:56]

* Daria’s fascination with internal transformation and insight into her process of reinvention. [32:41]

* Daria’s advice on how to get your mind to listen to your gut instinct. [38:01]

* The benefits of not forcing things but working from a place of inspiration and receptivity. [43:19]

* How Daria overcame being a perfectionist. [46:13]

* An example of a situation where Daria surrendered instead of being a perfectionist. [49:43]

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