Pricing Strategy and Conflict: Marketing The Cut Buddy with Pima Mbwana
Pima Mbwana talks with Tracey Renzullo about the various factors that go into pricing a new product. Using his former startup’s product The Cut Buddy as an example, Pima explains the company’s approach to pricing, how they approached their pricing negotiations with retail partner Walmart, and how the company deals with the potential pricing conflict created when the product is available through both retail and direct channels.
Create your
podcast in
minutes
It is Free