70. 4 steps to Create repeat, loyal customers!
Today on the podcast I am sharing strategies to help you turn your customers into repeat, loyal customers, who become raving fans of your business.
This strategy, to build loyal customers, is one of the most cost effective ways to grow the profitability of your business.
Why? Well finding a new customer is costly!
However, having an existing customer reengage with your business and spend more can be very low cost compared to finding that new customer.
Also, if the existing customer loves your business and what you do, they are more than likely going to refer new customers to you.
How can you WOW your existing customers and get them to come back more often, plus send you even more customers?
The following are some examples of how to do this, what are ones you can think of or are already doing in your bsuiness:
1. Personalisation - with technology you can collect a large amount of data from your customers and use this knowledge to personalise the offers you send to them. By using their past purchase data, plus their interests you can specifically send them targeted offers to increase the likely hood of them purchasing from you again
2. Provide exceptional customer service and create loyal fans - EG Apple
3. Offer subscriptions or membership programs
4. Offer incentives for referrals
What is that one idea? Send me an email and let me know as I really want to be your biggest supporter in growing your profit this year.
Don't forget to grab your F*R*E*E Profit Levers Calculator, a simple tool to show you the powerful impact focusing on each of the 8 Profit levers can have your your business.
You can download the "8 Profit Levers" tool HERE!
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