Willful Blindness: Confronting The Challenge of Business Ethics | Margaret Heffernan

Businesses have long fragmented work and home life, searching for employees that fit the mold instead of molding work around their employees. As a global expert on business leadership, management, and innovation, Margaret Heffernan helps others to integrate work with life, prioritize good people instead of obedient employees, and measure business value in more than just numbers.

Margaret Heffernan is an entrepreneur, award-winning author, keynote speaker to over 14 million people, and former CEO of five businesses across two continents. As an author, she has written two of the most important business books of the decade - Uncharted and Willful Blindness – as named by the Financial Times.

In this episode, Dart and Margaret discuss:
- Integrating work with life to benefit businesses and employees
- The problem of measuring progress and value in numbers
- Focusing on good people instead of obedient employees
- The morality (or lack thereof) of leadership
- What data doesn’t capture and how this affects a business
- Margaret’s strategies as the former CEO of five companies
- Recognizing the value of different positions, employees, and types of work
- And more…

Margaret Heffernan is an entrepreneur, keynote speaker, author of six award-winning books, and former CEO of five businesses in the U.S. and the U.K. As an expert on business leadership, management, and innovation, her TED talks have impacted over 14 million people. Her book Willful Blindness was named one of the most important business books of the decade by the Financial Times. Margaret's most recent bestseller, Uncharted, is also nominated for the Financial Times Best Business Book award.

Before serving as the CEO of iCast Corporation, ZineZone Corporation, and Information Corporation, Margaret worked for BBC for over a decade. She received her M.A. from Cambridge University and an Honorary Degree from the University of Bath, where she currently serves as a Professor of Practice for the MBA program.

Resources Mentioned:
Uncharted, by Margaret Heffernan: https://www.amazon.com/Uncharted-How-Navigate-Future/dp/B084J6R3WG
A Bigger Prize, by Margaret Heffernan: https://www.amazon.com/Bigger-Prize-Margaret-Heffernan/dp/1471100766
Willful Blindness, by Margaret Heffernan: https://www.amazon.com/Willful-Blindness-audiobook/dp/B004Q3S03Q
Blink, by Malcolm Gladwell: https://www.amazon.com/Blink-Malcolm-Gladwell-audiobook/dp/B00097DWY0

Connect with Margaret:
www.mheffernan.com 

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.