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Now I've Heard Everything

Arts

Pete Slosberg

2023-04-12

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The beer that redefined American beer.

Not many entrepreneurs are able to turn a hobby into a multi-million dollar business, but one who did it was a guy named Pete Slosberg. In 1986 he and a partner set up Pete’s Brewing Company, and created a craft beer they called Pete’s Wicked Ale.

In this interview we talk about his entrepreneurial experience -- and his legal fight with Anheuser-Busch.

Get Pete Slosberg's book here.

You may also enjoy my interviews with former Maker\s Mark CEO Bill Samuels and cookie entrepeneur Wally "Famous" Amos

For more vintage interviews with celebrities, leaders, and influencers,

subscribe to Now I've Heard Everything on Spotify, Apple Podcasts. or wherever you listen to podcasts.