034 - Beyond the Bottle Experience

How do brands keep growing customers as fans, or connect them deeper to the brand after the point of sale? Today we talk about how some other brands have found successful touch points, but with the advances in technology are there more outlets at our disposal to tap into?

We hit on:

• In-person and zoom tastings have been fantastic, but not widely scalable. Is there a way to use AI, the Metaverse, QR codes, or any other tech features to reach people asynchronously?
• Are there specific brands, or certain qualities about specific brands that naturally draw more customer engagement?
• Are customers looking for access to unique events or immersive experiences to keep them continually engaged?

and much more.

For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com.