The Agile Brand™ with Greg Kihlström
Business:Marketing
#354: Agile marketing and the customer-centric team with Robin Ross, Costco
Today we’re going to talk about creating a winning customer and employee experience, and how Agile Marketing approaches can be introduced and adopting for successful outcomes.
To help me discuss this topic, I’d like to welcome Robin Ross, AVP Corporate Marketing at Costco.
RESOURCES
Costco website: https://www.costco.com
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Don't miss the upcoming CXPS conference, May 8-11 in Durham, North Carolina. It's for professional services firms that want to focus more on the customer experience. Go to: https://clientexperience.org/cxps-conference/ to register and use the code AGILE200 to get $200 off your ticket.
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