Under the Influence with Terry O'Reilly
Society & Culture
Johnny Wants the Jet: The Loopy World of Loopholes
2023-04-15
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There are some very interesting loopholes in the world of marketing.
Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.
A loophole can help a company overcome barriers in the marketplace.
Sometimes, the way a product is marketed can give customers a loophole they can take advantage of.
And sometimes a 20-year-old kid can spot a loophole that panics a giant corporation.
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