Why Education is the Key to Customer Retention w/ Ryan Dillon (Thought Industries)

This conversation gets SPICY!!!

With a marketplace full of options and new competitors emerging daily, it’s more difficult (and expensive) than ever to attract and retain customers. Today’s buyers aren’t just looking for vendors; they’re searching for partners who are dedicated to shared success. That’s why an awesome customer education program is essential to improving retention and growing your brand.

Ryan Dillon, Vice President of Corporate Development at Thought Industries, joins JD Dillon to break down the essentials of a solid customer education program and connect over some common ground—they have the same last name, both work in tech and are both online talk show hosts!

Ryan’s show Hot Takes is inspired by the popular YouTube chicken wing/celeb interview series Hot Ones. So, to make our guest feel at home, as the conversation around how to build a rad customer education program heats up, Ryan and JD eat increasingly spicy chicken wings.

Get ready for 2 Dillons, 7 hot sauces and 25 minutes of fun on this ITK episode!

Watch the full video of this episode on the Axonify YouTube Channel.

Sign up for ITK updates and show announcements at axonify.com/itk.

Grab a copy of JD's new book - The Modern Learning Ecosystem - at jdwroteabook.com.

In The Know is brought to you by Axonify, the mobile-first training and communication solution that helps make sure your frontline workforce is ready for anything. To learn more about Axonify’s digital learning experience and check out success stories from companies like Kroger, Levi's, Briscoe Group, Citizen’s Bank, MOL Group and Etihad Airways, visit axonify.com.