128. EA Sports FC branding | Ben Da Costa exit | Latest ads reviewed

Trevor Robinson, OBE, executive creative director at Quiet Storm and Now's outgoing chief creative officer Ben da Costa join the Campaign podcast to critique some recent creative work.

The two discuss the look of EA Sports FC, the first interactive football game to appear without the Fifa branding after it ended its 30-year deal with the organisation.

Also up for discussion, Robinson and Da Costa contemplate Ikea's recent ad "Show off your savvy" by Mother London and Nurofen's "Seen my pain" by McCann London.

Da Costa tunes in after he announced his departure from Now earlier this week. He will leave the agency in May and plans on freelancing until the “perfect” opportunity comes his way.

Campaign's Charlotte Rawlings joins the podcast to chat about the enduring power of street art, in a world currently transfixed by artificial intelligence, the metaverse and augmented reality.

Also up for discussion, TSB recently introduced a new mascot in the form of a pink elephant, voiced by actress Daisy May Cooper. The Campaign podcast considers why brand characters can be hugely beneficial to brands.

Further reading:

'Art is controversial': the power of street art in the digital age

EA Sports FC plays with triangles for post-Fifa rebrand

Now CCO Ben da Costa departs

Ikea celebrates highs of saving money in new ad campaign

Daisy May Cooper voices elephant mascot in TSB campaign

Nurofen packaging reflects everyday dismissals women in pain receive

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