Dan Kennedy's Magnetic Marketing Podcast
Business:Entrepreneurship
Making Direct Marketing Work in The Food Industry
The biggest mistake business owners make in the food industry is thinking that simply making great food is enough to create long-lasting success. The truth is? You're also going to need proper backend operations AND excellent marketing to attain and sustain a loyal customer base.
Dan Kennedy meets with the multi-talented Diana behind the Canadian famous eatery, Diana's Gourmet Pizzeria (now called Diana's Cucina & Lounge), to discuss the major pillars of her marketing activity that fuel the business and keep customers coming back again and again.
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