AI-Powered Growth Marketing

In this podcast episode, host Dean Denny shares his personal success trip to Bali and how it gave him perspective on the world of marketing. He emphasizes the importance of critical thinking in developing a successful strategy and the potential pitfalls of relying too heavily on AI-powered growth marketing. Dean also touches on the shift in the digital nomad community and the growth of software as a service companies.

In this episode, you will learn:

1. AI-powered marketing is not a magic button that can solve all problems. It still requires skilled marketers to create effective strategies and execute them.
2. Critical thinking is crucial in creating successful marketing strategies. Don't rely solely on AI to make decisions for you.
3. Incorporating AI into your growth marketing team can be useful for executing tasks such as creating content, voiceovers, video editing, and ad creatives.
4. Focus on delivering great strategy. Having an effective marketing strategy is still the most important factor in achieving business growth.
5. Don't discount the value of data in informing your marketing strategy. Gather data effectively and use it to make informed decisions.
6. Don't get caught up in the belief that AI can make do more than you're capable of as a human.

Timestamps:

[00:01:24] - Rewarding success with a trip.

[00:03:40] - Sentimental journey to Bali.

[00:07:06] - Valuable marketing insights revealed.

[00:07:56] - Embrace AI, join the hype.

[00:09:03] - Understanding big marketing strategy.

[00:09:43] - "AI won't solve everything"

[00:10:54] - AI-driven growth marketing strategy.

[00:11:26] - Bad Strategy, Poor Outcome.

[00:12:42] - AI-driven growth with 10x output.

[00:14:39] - "Unlock New Opportunities With GPT-4"

[00:19:00] - Real-time contextual data response.

[00:20:04] - Build product for growth.

[00:20:19] - Level up with OpenAI docs.

[00:21:11] - Grow SaaS with us!

CONNECT WITH US:

Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital

• Instagram: ⁠⁠⁠https://www.instagram.com/deanowendenny/⁠⁠⁠
• LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/deandenny/⁠⁠⁠

Owendenny Digital, Australia's #1 SaaS Marketing Agency

• Instagram: ⁠⁠⁠https://www.instagram.com/owendennydigital/⁠⁠⁠
• Facebook: ⁠⁠⁠https://www.facebook.com/owendennydigital⁠⁠⁠
• LinkedIn: ⁠⁠⁠https://www.linkedin.com/company/owendenny/⁠⁠⁠
• YouTube: ⁠⁠⁠https://www.youtube.com/@owendennydigital⁠⁠⁠
• Website: ⁠⁠https://www.owendenny.com⁠⁠

WORK WITH OWENDENNY:

Two options:

1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.

To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.

⁠⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠⁠



2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.

⁠⁠Have a friendly 10-minute chat with Dean⁠⁠

We look forward to hearing from you! ⁠⁠⁠