A.I Video Generation and the Future of Video Marketing with Josh Xu

Today we're diving deep into the futuristic world of generative AI video tools. Picture this, you create an AI Avatar that looks and talks just like you and then use it to produce captivating video content. Sounds like sci-fi right? Well, buckle up because we're bringing this cutting edge technology straight to your ears with our special guest Joshua Xu, the founder of HeyGen. Join us as we unravel the secrets behind creating hyper realistic AI avatars and learn how HeyGen is revolutionizing the video marketing landscape.

Joshua graduated from Carnegie Mellon University in 2014 and joined Snapchat since then. He founded HeyGen in 2020 Dec. Their mission is to use AI to reinvent the video creation experience. They believe visual storytelling = creativity + creation. HeyGen aims to make the "creation" cost nothing, liberating everyone's creativity.

In this episode we cover:

• A short intro to Joshua and what led him to create HeyGen
• How technology changed over the last few years that has made AI something that has a genuine use case in video marketing.
• What AI Video Generation is
• What AI Video allows for creators and business.
• Why use AI? Isn’t real video better?
• Does AI Video Generation put traditional video producers at risk?
• What HeyGen does exactly.
• The challenges that arise from this sort of technology.
• Custom Avatars raises a whole new set of questions around ethics, legality and ownership, what issues does Joshua see and how he thinks these issues should be overcome.
• What’s next for HeyGen.

If you found this episode of value I’d love for you to reach out and let me know on Instagram @engage_ben or email podcast@engagevideomarketing.com

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