The Interview: Hollister Co. Snr Director Brand Marketing Strategy, Jacee Scoular

The Interview: Hollister Co. - The Interview: Hollister Co. In this episode of The Interview Series, host Karl McKeever is joined by Jacee Scoular, Snr Director Brand Marketing Strategy. at Hollister Co., Gilly Hicks and Social Tourist.

With a laser-focus on building customer-first brand strategies that authentically connect with customers, she now knows more about Gen Z than she knows about herself. Jacee thrives at creating authentic relationships with partners that engage consumers by meeting them where they already spend their time online and in real life.

Recorded live in the heart of New York City during NRF 2023, Jacee joins us to discuss why authenticity must lie at the heart of the building successful brand collaborations with content creators, the growing trend for purpose-driven retail, and how brands can stay in tune with their customers by acting in a way that is not only good for shareholders, but also good for the planet and for local communities.

Presented by Peak Technologies