Download - What next for Mavic? | BikeRadar speaks to co-CEO Jean-Michel Bourrelier

Discover

Podcast Features
Your all-in-one podcasting solution.

Blog to Podcast
Turn your blog into an engaging podcast.
Livestream
High-performing audio live, without limits.

Podcast Studio
Easy-to-use audio recorder app.
Podbean AI
AI-Enhanced Audio Quality and Content Generation.

Podcast App
The best podcast player & podcast app.

Ads Marketplace
Join Ads Marketplace to earn money
through sponsorship on your podcast.

PodAds
Manage your ads with dynamic ad insertion capability.
Apple Podcasts Subscriptions Integration
Effortlessly publish and manage exclusive episodes for your
Apple Podcasts subscribers directly from Podbean.
Live Streaming
Receive livestream rewards from your audience and earn
recurring income from your Fan Club membership.

All Arts Business Comedy Education
Fiction Government Health & Fitness History Kids & Family
Leisure Music News Religion & Spirituality Science
Society & Culture Sports Technology True Crime TV & Film
Live

How to Start a Podcast
How to Start a Live Podcast
How to Monetize a podcast
How to Promote Your Podcast
How to Use Group Recording

Log in
Start your podcast for free

Podcasting
Monetization
Advertisers
Enterprise
Pricing
Discover

The BikeRadar Podcast

Sports

What next for Mavic? | BikeRadar speaks to co-CEO Jean-Michel Bourrelier

2023-05-01

Download Right click and do "save link as"

French marque Mavic has a storied history in pro cycling. The brand is famous for its establishment of the neutral service, supporting the Tour de France (among a host of other races), and has been a near-constant presence in the bike world for decades.

Recently, Mavic hit difficulties after its sale by the Amer Sports Group, followed by receivership, before an 11th-hour buy-out by the Bourrelier Group.

Senior road tech editor Ashley Quinlan sits down with new co-CEO Jean-Michel Bourrelier to find out about some of the challenges of rescuing Mavic, and is joined by Simon von Bromley and Oscar Huckle in the studio to discuss what could be next for the brand.

Learn more about your ad choices. Visit podcastchoices.com/adchoices