048: Influence Your Stakeholders - The Marketing Way, with Anna Spady

I strongly feel that we can learn as much from people who are outside procurement as inside procurement, and that is definitely the case in today’s show. My guest today is Anna Spady, the Marketing Manager and Inbound Strategist for RFP365. In today’s episode, I explore how procurement can learn from Marketing best practices in terms of how you can build strong relationships, and advocates, from people who may initially resist talking to you. It is the classic problem that we have in connecting ...