How to Build Your Business with Referrals with Lori Richardson, Ep #348

Lori Richardson built her entire business around referrals. She believes that referrals are magical. You can work with one person and get multiple sales opportunities from that person. It’s so much easier to develop a relationship this way versus focusing on one-off sales. Lori shares the strategies she’s learned over the years in this episode of Sales Reinvented!

Outline of This Episode

• [0:55] What are referrals? How do they work? 
• [1:44] Common mistakes salespeople make asking for referrals
• [4:15] How to leverage social media to generate referrals
• [5:56] Using referral-based selling as a sales strategy
• [7:41] How to measure the success of a referral program 
• [9:44] How to ask for referrals without being pushy
• [11:34] Best practices for requesting referrals
• [13:00] Why you need to have three lists
• [15:04] Lori’s top 3 referral selling dos and don’ts
• [17:04] Why relationships matter in sales

Connect with Lori Richardson 

• Connect on LinkedIn
• Follow on Twitter

Connect With Paul Watts 

• LinkedIn
• Twitter 

Subscribe to SALES REINVENTED

Audio Production and Show notes by
PODCAST FAST TRACK
https://www.podcastfasttrack.com