Off-Page SEO: Use a Podcast To Build Brand Awareness w/ Whitney Surane

Whitney Surane is the Founder and SEO of MadlyWish.com, an online boutique that specializes in children’s keepsakes like birthday crowns and tooth fairy pillows.

Whitney wants to start a podcast to create meaningful content for her audience and came on the show to find out how we got started.

Connect w/ Whitney:
IG
LinkedIn
Pinterest

Whitney and Crystal met through Nicole of Art 2 the Extreme, who specializes in PR.

• Whitney has learned the importance of user experience and SEO on Shopify, the value of meta-descriptions, targeted keywords, and customer testimonials.
• She is now starting a podcast to provide customers further support while also supporting other small businesses and women.

Crystal & B started their podcast to share conversations with others and ease the loneliness of entrepreneurship. Here's our tips for  your podcast:

• Basic equipment such as a computer, and cheap microphone (e.g.,  Blue Snowball) and headphones. 
• We do not have a pre-set structure, but keep an idea list for topics.
• We downloaded our music from Storyblocks.
• We record our podcasts on Zoom.
• Post-production editing is done by Crystal or a Fiverr editor.

Podcasts are an excellent way to build trust and relationships with listeners due to the audio format and personal connection.

• Leverage SEO by utilizing keywords in show titles, descriptions and transcripts.
• Manage workload with automated processes such as HoneyBook intake forms.

Our favorite tools for podcast organization:

•  Google Docs.
• Headliner App - assets for podcast guests.
• Descript - editing & transcription, Garage Band and Auphonic for post-production.

Freebies for Business Mommas with young child

Send me a text!

Hey, football fans! Score big this fall with Senior Night Gifts from LoveYourSenior.com. These treasures are just what you need to make your memories last a lifetime. But hurry, these limited edition pieces are as fleeting as those Friday night lights Visit loveyoursenior.com and grab yours before the final whistle blows.

That's loveyoursenior.com.

Rumi.ai
All-in-one meeting tool with real-time transcription & searchable Meeting Memory™

Support the show

Want to follow up on what you've heard? Search the podcast!

Join the SEO Squad

Apply to be my podcast guest! 🎙️ Don't forget to Put your pitch topic in the subject line!

AFFILIATE LINKS:
Start your Shopify Store!
Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!

Note:
If you make a purchase using some of my links, I make a little money.
But I only ever share products, people, & offers I trust & use myself!