Using Targeted Marketing to Attract Passive Candidates, with Kelly Cruse of Atlas World Group

With employment in the US at an all-time high, we talk to one company that has found success targeting passive candidates: talent that isn’t necessarily actively looking for a job but might make the move for the right fit. Kelly Cruse is the VP of HR and Chief Diversity Officer at Atlas World Group. Kelly Cruse on LinkedIn: https://www.linkedin.com/in/kelly-cruse-5941bb3/ Atlas World Group on LinkedIn: https://www.linkedin.com/company/atlas-van-lines/ Atlas Van Lines Careers & Culture: https://www.atlasvanlines.com/about/careers-culture Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!