Hayley Williams and Brian O’Connor of Good Dye Young: hair color is ‘much more a fashion accessory than it’s ever been’

If you’ve noticed hair has been getting a lot more colorful in the past few years, you’re not alone. Pink, purple, blue or orange hair is no longer just for rebellious teens and rock stars.

Hair dye brand Good Dye Young has been riding this wave of popularity—and helping drive it. Launched by Paramore lead singer Hayley Williams and her longtime hairstylist Brian O’Connor in 2016, the brand has been making its way into the biggest national retailers as it experiences double-digit growth. In addition to being stocked at Target and Walmart, it’s going to be launching in-store at Ulta Beauty on May 8.

Hayley and Brian join this week’s Glossy Beauty Podcast to talk about the new launch and all things hair dye. They share the history of the brand and Hayley’s iconic Riot orange color, how they’re working to break down stigmas about colorful hair as it becomes more mainstream, their creative hair inspirations, their salon in Nashville that they opened last year, and more.