Wits & Weights | Smart Science to Build Muscle and Lose Fat
Health & Fitness:Nutrition
Ep 68: How to Identify Your POWER Story to Unlock Greatness with Adrian Moreno
My guest today, Adrian Moreno, taught me how to bring this show’s important, life-changing message to an even wider audience by guesting on other podcasts, a topic we dive into. If you own a business, recently started one, or are thinking about it, or even if you have a powerful story you want to share with the world, you’ll want to listen all the way through because his approach is both unique and effective, which is why I use it myself.
Adrian began his career in the health and fitness space while gaining unparalleled experience with hypnosis & NLP (neuro-linguistic programming), establishing himself as a respected transformation specialist through the power of hypnotherapy.
Adrian went against his mentors' teachings, focused on getting booked on top podcasts, and grew his hypnotherapy company to $250,000 in 12 months. He now teaches others how to replicate his success.
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Today you’ll learn all about:
[2:50] Adrian’s experience in health and fitness, hypnotherapy, and helping business owners
[6:45] The day he decided to change his life
[12:40] How he started as a personal trainer
[20:01] The story that kept him going after every rejection
[23:58] His introduction to hypnotherapy
[27:28] Changing the way you see yourself
[30:01] Hypnotherapy and how it helps someone with their health and fitness
[36:10] The most common emotional and mental barriers and strategies to break through
[38:56] Misconceptions and skepticism about hypnotherapy
[40:40] Carol is grateful to Philip for helping her be consistent with nutrition and understand the importance of rest days
[45:00] How Adrian came up with the idea that podcasting was the next big thing to find customers for fitness and other businesses
[1:00:12] 3-step framework to getting booked on podcasts to grow your business, and his results
[1:07:38] What if you think your story isn’t unique or powerful? How do you make the best impression during podcast interviews?
[1:12:06] Why you should do your thing
[1:16:54] Outro
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