Why We Buy: The Science of Consumer Behavior Explained | Paco Underhill

From the layout of the supermarket to the colors and packaging of products, companies are constantly shaping and adapting to a mix of human nature and changing consumer trends. In this episode, we apply this perspective to the workplace and explore what we can do to design work that people want.
 
Paco Underhill is a researcher, speaker, and expert on consumer trends, working with clients like Microsoft, McDonald's, Adidas, and Estee Lauder. He is the founder and former CEO of Envirosell, Inc. His New York Times bestseller, Why We Buy, has been translated into 27 languages and deemed a guide to consumer behavior for over two decades.

In this episode, Dart and Paco discuss:
- Paco’s books, How We Eat and Why We Buy
- Observational research behind retail and consumer behavior
- The 6 things you must consider when discussing work or retail
- How to attract the right customers and employees
- The shopping models of the future
- Creating smoother workdays and happier employees
- How to collect the right data to improve a workplace
- And other topics…

Paco Underhill is the founder and former CEO of Envirosell, Inc., a market research and consulting company that helped invent the science of shopping. As a researcher, speaker, and expert on consumer trends, Paco has tailored retail environments to customers, working with clients like Microsoft, McDonald's, Adidas, and Estee Lauder.

Paco has lived in a multitude of cities and worked in 50 countries as a speaker, presenter, and consultant. He is a regular contributor to The Wall Street Journal and The New York Times. His New York Times bestseller, Why We Buy, has been translated into 27 languages and deemed a guide to consumer behavior for over two decades.

Resources Mentioned:
How We Eat, by Paco Underhill: https://www.amazon.com/How-We-Eat-Brave-World/dp/1982127090
Why We Buy, by Paco Underhill: https://www.amazon.com/Why-We-Buy-Science-Shopping-ebook/dp/B001QA4SY2
“A Veteran Researcher Looks at the Subject of Shoes,” by Paco Underhill: https://www.therobinreport.com/a-veteran-researcher-looks-at-the-subject-of-shoes/
The Experience Economy, by Joseph Pine: https://www.amazon.com/Experience-Economy-New-Preface-Authors/dp/1633697975

Connect with Paco:
www.pacounderhill.com

Work with Dart:
Dart is the CEO and co-founder of the work design firm 11fold. Build work that makes employees feel alive, connected to their work, and focused on what’s most important to the business. Book a call at 11fold.com.