#274: Derek Osgood, CEO Ignition: How To Build an Effective Launch Strategy

Episode brought to you by Trend & Finaloop.

On this episode of DTC POD, we dive into the fundamentals of launching a product across different types of companies. We discuss why internal marketing and communication are vital, and how a lack thereof can lead to a failed launch. Derek explains how launches involve more than just a checklist of tasks, encompassing planning, coordination, and support. We learn the importance of building a centralized repository of knowledge and automating processes to streamline launches.

(00:03:44) Launching diverse companies

(00:06:54) Planning, enablement, iteration

(00:09:49) Brand consistency & scaling

(00:13:21) Strategy, assets, automation

(00:15:51) Automated tools overview

(00:18:50) Retrospective survey benefits

(00:21:50) Systematizing & automation

(00:24:20) Automating launch process

(00:28:40) Information hierarchy & iteration

(00:31:16) Tips for successful launch

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Episode brought to you by Finaloop, the real-time accounting service trusted by hundreds of DTC Brands. Try Finaloop free - no credit card required. Visit finaloop.com/dtcpod and get 14 days free and a 2-month P&L within 24 hours.

Past guests & brands on DTC Pod include Gilt, PopSugar, Glossier, MadeIN, Prose, Bala, P.volve, Ritual, Bite, Oura, Levels, General Mills, Mid Day Squares, Prose, Arrae, Olipop, Ghia, Rosaluna, Form, Uncle Studios & many more.

Additional episodes you might like:

• #175 Ariel Vaisbort - How OLIPOP Runs Influencer, Community, & Affiliate Growth

• #184 Jake Karls, Midday Squares - Turning Your Brand Into The Influencer With Content

• #205 Kasey Stewart: Suckerz- - Powering Your Launch With 300 Million Organic Views

• #219 JT Barnett: The TikTok Masterclass For Brands

• #223 Lauren Kleinman: The PR & Affiliate Marketing Playbook

• ​​​​#243 Kian Golzari - Source & Develop Products Like The World's Best Brands

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Derek Osgood - Founder & CEO HaveIgnition
Ramon Berrios - CEO of Trend.io
Blaine Bolus - Co-Founder of Seated