[Throwback Episode] Why Your Brand is More Than Just Your Logo

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Resource Links:

• Your Social Voice Website (https://www.yoursocialvoice.com.au/)
• Become the Mogul of your industry (https://www.mogulcall.com)
• Join our Mogul Mastermind (https://www.mogulmastermind.com.au/)
• Green Goodness Co Website (https://socialgoodness.com.au/) or 
• Rachel Dowdy LinkedIn (https://www.linkedin.com/in/rachel-dowdy-7892ab1b/?originalSubdomain=au)

Investing in strategic branding is one of the most crucial aspects of business growth. It should showcase the mission and vision of a company.

In today’s episode, we have Rachel Dowdy to share her knowledge about branding and content creation. Rachel is the founder of the Green Goodness Co. and Social Goodness. Both businesses are aimed at bringing together wellness-inclined people and events. Fitness and food-based enterprises are just some examples of firms that the platform brings together.

If you are interested in strategic branding and content, this episode is for you. Check these highlights, and be sure to tune in to the show!

What we discussed in this episode:

1. What Rachel Dowdy does [01:26]
2. Making a good brand [04:29]
3. Factors contributing to business growth [6:59]
4. Content creation [9:03]
5. Positioning the brand [10:23]
6. Brand and business alignment [14:08]
7. Technicalities of the brand [17:19]

About Rachel Dowdy

Rachel Dowdy is the founder of the Green Goodness Co. and Social Goodness. Both businesses are aimed at bringing together wellness-inclined people and events. Fitness and food-based enterprises are just some examples of firms that the platform brings together.

Connect with Rachel on her LinkedIn.

 

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