The Science Behind Effective B2B Marketing - A Kula Partners Story with Carman Pirie
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The marketing funnel is the go-to strategy used by most marketers that some fail to stop and think whether it is still effective for their business. In fact, it’s highly flawed and potentially could lead to a budget spill.
With traditional marketing funnels full of holes and flaws, how do you best reach your target audience?
Today’s chat with Carman Pirie lets us dive deep into why traditional marketing front-end funnels are a bit disjointed, the difference between B2B and B2C marketing, and how to reach the target organisations for small businesses.
If you want to see your conversion rates explode then head over to the show now.
What we discussed in this episode:
About Carman Pirie
Carman Pirie is the co-founder of Kula Partners, a Canada-based company that focuses on digitally transforming how B2B manufacturers market and sell. He also hosts ‘The Kula Ring’ podcast dedicated to discuss and dissect topics on B2B marketing.
You can connect with Carman Pirie through the Kula Partners website.
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