Launching A Product Brand with Simon Rawadi

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With the variety of products in the market, entrepreneurs need to find a branding unique to them to stand out and stay ahead of their competitors. Having a broad audience is an advantage, but it does not always translate into revenue.

In this episode, Simon Rawadi talks about how to create that excellent branding for start-up companies up and generate sales through establishing a core audience. Simon is the Head and Founder of Slyletica, Australia’s leading apparel manufacturing, brand management, and development agency. It is one of the fastest-growing start-up companies in Australia. And this year, Slyletica also took home the Melbourne Entrepreneur of the Year award from Business News Australia in the Manufacturing, Wholesale & Distribution category.

If you want to launch your product and learn how to create the perfect branding, check out these highlights and tune in to the show!

 

About Slyletica (2:21) 

 

• Slyletica is Australia’s leading brand management and development agency specializing in activewear labels.

• Slyletica helps people with a business idea or an existing brand, develop new designs, and go through the manufacturing process.

• They also help with building websites and assisting with order fulfilment. 

 

Slyletica’s Beginnings (3:26) 

• Simon was initially into sales in the corporate world, and it was fulfilling for him.
• The entrepreneur in him dreams of more, so he launched his activewear label even if he doesn’t have experience in fashion or starting a clothing brand.
• They spent two years refining the sales process, bringing the product to the market, and dealing with international suppliers and imports.
• They realized that their strength and speciality was to help business owners develop a product they can sell to an existing community or marketplace. 
• Afterwards, they shifted from their retail to brand management and development.
• Slyletica’s key clients: social media influencers, gym owners and entrepreneurs who want to start their own business

What Is a Brand? (8:35)

• A brand can be anything that someone wants to pursue as a business.
• It should also be making money.
• To be successful, you must be able to blend brand and sales.
• A brand should be able to sustain an income for your personal and business needs.

How to Have a Complete Brand (10:27) 

• What products are you going to sell? 
• What is it going to look like?
• Who is going to sell your products? 
• How are you going to sell your products? 

Starting Your Own Apparel Business (12:40) 

• Try and start small.
• Focus on your first selection.
• Take into consideration the economies of scale.
• Your website should be running for marketing.
• Advertising is essential. Posting in social media is not enough.

The Cold Method and the Column Method (18:21) 

• Cold method: Used for influencers who would want to sell their brand, considering the followers that would care for the client’s product.
• Take the analytics that Instagram provides.
• Look at the core of the followers. If you can engage them to buy your product, that will be a substantial audience.
• Column method: For the non-core followers.

• Take out those non-core audiences and have conservative projections in terms of product inventory.
• Do not overcapitalize when you sell out.
• A large following does not equal success.

Having a Core Audience (23:20) 

• The