188: Zero to 150 Million Users. Daniel Stammler, Co-Founder Kolibri Games
What an entrepreneurial journey: three college friends decide to build a gaming company. Their two biggest challenges: they have no clue about creating games or building a startup. Games bomb, investors decline, failure seems inevitable.
Just a few short years later, Idle Miner Tycoon counts 100+ million users and the three founders sell Kolibri Games for 100 million.
Daniel Stammler - entrepreneur, co-founder of Kolibri Games and a Forbes 30 under 30 laureate - shares his unique insights into how massive success does not need outside investment.
How they did it does not match preconceived notions about gaming companies. There were no literal or metaphorical ping-pong tables, just hard work and dedication.
This took them on an unlikely journey from their student apartment cum office in Southern Germany to 100+ employees in an office in Berlin (that was robbed twice, as life likes to throw in some extra challenges).
The key to unlocking growth: a great product that was improved weekly. Paired with spot-on marketing, branding and communications. Growth was slow until they got their marketing right.
Within 3 months, they 10x’d their profit and revenue. Then went on to create word of mouth and created a magnetic employer brand that attracted thousands of applications.
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