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Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Business:Marketing

Flash, Bang Wallop, professional lighting as a photographer

Flash, Bang Wallop, professional lighting as a photographer

2023-05-11
Download Right click and do "save link as"

This week Marcus takes us through the benefits of using flash (strobe to Americans) for your photoshoots.


Marcus is passionate about this subject and explains why it's an essential part of every photographer's toolkit. Plus we get an insight into a memorable Fosters advert from 'back in the day'.

Marcus explains how flash helps you create a visual narrative. you can get more information about that here. https://www.wearecognitive.com/blog/what-are-the-key-components-of-visual-storytelling

Marcus also explains that clients' availability can be limited so sometimes you need to turn day into night, or night into day using flash. There is some more information on this here. https://fstoppers.com/lighting/using-flash-change-your-photo-day-night-598896


We also discuss manufacturers, which to use and why it's best to choose wisely. When natural light is good it’s good use it, but, remember if you are in the UK, don't rely on it. Modifiers, speed lights, umbrellas and stands all come into the chat. And finally, how to find a good teacher and the workshops that are best avoided.  

Marcus referred to these photographers in the podcast.

 

Martin Parr - https://www.martinparr.com/

Gregory Crewdson - https://gagosian.com/artists/gregory-crewdson/

Elaine Constantine -https://elaineconstantine.com/

 


view more

More Episodes

What It Actually Takes for a Photographer to Get Signed — And Paid — by an Agency
2026-07-14
The AI Shift Photographers Can't Afford to Ignore
2026-07-07
The Flash Settings Most Photographers Never Check
2026-06-30
How to Build a Photography Agency: Inside the Business of Commercial Photography Representation
2026-06-23
Offline Marketing for Photographers: What Every Brand Photographer Should Try Next
2026-06-16
Brand Photography Business: The Game-Changing Benefits of a CRM
2026-06-09
Marketing for Headshot and Brand Photographers: The Positioning Blueprint
2026-06-02
Brand Photography Workflow: The "Farm to Fork" Client Pipeline
2026-05-26
The Commercial Photographer secrets to working with video crews
2026-05-19
Marketing for Photographers: Why the Wrong Social Platform is Killing Your Booking
2026-05-12
Email Marketing for Commercial Photographers: The Direct Line to Sales
2026-05-05
From the Vault: Why Photographers Need a Blog (and How to Actually Do It)
2026-04-28
The Great Debate: DSLR vs. Mirrorless for Brand Photographers
2026-04-21
Finding Your Visual Edge: The Brand Photographer's Strategy
2026-04-14
The Big Debate: 10 Controversies in Brand Photography
2026-04-07
Creating Distinctive Narratives: The Creative Side of Brand Photography
2026-03-31
Pricing for Brand Photographers: How to Stop Competing on Price
2026-03-24
Selling Your Business: The Exit Strategy for Commercial Photographers
2026-03-17
The Content Machine: Surviving the 2026 Value Crisis Why it works
2026-03-10
Beyond the £100K Barrier: Profit, Freedom, and the Myth of the Hustle
2026-03-03
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