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Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Commercial Photographer: Your Guide to Marketing, Creativity and Growth

Business:Marketing

Flash, Bang Wallop, professional lighting as a photographer

Flash, Bang Wallop, professional lighting as a photographer

2023-05-11
Download Right click and do "save link as"

This week Marcus takes us through the benefits of using flash (strobe to Americans) for your photoshoots.


Marcus is passionate about this subject and explains why it's an essential part of every photographer's toolkit. Plus we get an insight into a memorable Fosters advert from 'back in the day'.

Marcus explains how flash helps you create a visual narrative. you can get more information about that here. https://www.wearecognitive.com/blog/what-are-the-key-components-of-visual-storytelling

Marcus also explains that clients' availability can be limited so sometimes you need to turn day into night, or night into day using flash. There is some more information on this here. https://fstoppers.com/lighting/using-flash-change-your-photo-day-night-598896


We also discuss manufacturers, which to use and why it's best to choose wisely. When natural light is good it’s good use it, but, remember if you are in the UK, don't rely on it. Modifiers, speed lights, umbrellas and stands all come into the chat. And finally, how to find a good teacher and the workshops that are best avoided.  

Marcus referred to these photographers in the podcast.

 

Martin Parr - https://www.martinparr.com/

Gregory Crewdson - https://gagosian.com/artists/gregory-crewdson/

Elaine Constantine -https://elaineconstantine.com/

 


view more

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2025-08-19
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