990: Amy DePaoli Director of Marketing at honeygrow

Amy DePaoli is Director of Marketing at honeygrow. Amy studied marketing at Providence College and has worked for companies like Pet Value and Victory. She worked for an ad agency as well, which she recommends for anyone in a marketing career. Since April of 2022, she has been Director of Marketing for honeygrow, which has grown to 32 locations.

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Favorite success quote/mantra:

• "One team, one dream."

In this episode with Amy DePaoli we will discuss:

• Consumer behavior
• All things marketing

Today's sponsor:

Ovation - Do you want real-time feedback from your guests instead of 1-star reviews? Ovation uses a 2-question, SMS-based survey, and frictionless integrations with online ordering platforms and other tools to enable restaurants to easily resolve guest concerns in real-time, get more 5-star reviews, discover insights to improve, and drive revenue. Unstoppable listeners who sign up will get$100 off their set-up fee! Visit ovationup.com/unstoppable to learn more.

1Huddle - 1Huddle is a coaching and development platform using quick-burst mobile games to more quickly and effectively level up and fire up your workforce. With a mobile-first approach to preparing the modern worker, a library of 3,000+ quick-burst skill games, and the option to instantly create personalized content – 1Huddle is changing the way restaurants develop their workers by transforming traditional manuals and videos into deceptively simple, highly effective mobile games proven to level up workers quickly.

Key clients include Loews Hotels, Novartis, Madison Square Garden, Yum, FB Society, Hakkasan, TAO Group, and the Dog Haus.

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Knowledge bombs

1. Which “it factor” habit, trait, or characteristic you believe most contributes to your success?
   • Drive
2. What is your biggest weakness?
   • Distractions
3. What's one thing you ask or look for when interviewing/growing your team?
   • Personality
4. What's a current challenge? How are you dealing with it?
   • Managing an enormous amount of projects of equal weight
5. Share one code of conduct or behavior you teach your team.
   • Charity
6. What is one uncommon standard of service you teach your staff?
   • Treating every guest like an individual
7. What's one book we must read to become a better person or restaurant owner?
   • Why We Buy by Paco Underhill
   • GET THIS BOOK FOR FREE AT AUDIBLE.COM 
8. What's one piece of technology you've adopted within your restaurant walls and how has it influence operations?
   • Punchh loyalty program
9. What is one thing you feel restaurateurs don't do well enough or often enough?
   • Be in the restaurants and experience what your staff experiences
10. If you got the news that you'd be leaving this world tomorrow and all memories of you, your work, and your restaurants would be lost with your departure with the exception of 3 pieces of wisdom you could leave behind for the good of humanity, what would they be?
    • Work to live, don't live to work
    • Never go to bed in an argument
    • always let people know how appreciated they are

Contact:

Email: adepaoli@honeygrow.com

Thanks for listening!

Thanks so much for joining today! Have some feedback you’d like to share? Leave a note in the comment section below!

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Huge thanks to Amy DePaoli for joining me for another awesome episode. Until next time!

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