002: What is Inbound Marketing and How Does it Compare to Other Forms of Marketing?

Welcome to Episode 2 of the Inbound Marketing Today podcast! On today's episode I will dive what inbound marketing is and the key methodology that makes it work. Specifically, I will discuss the 4 phases in this methodology and what takes place at each step. I will also talk about how inbound marketing compares to other forms of marketing. What you will learn in today's episode: The history of marketing and how it has shifted What inbound marketing is How inbound marketing compares to other ...