In this episode of #ThisOldMarketing, Joe and Robert discuss UK research that states content marketing/native advertising is predicted to double by 2020. Long-form content actually does have a chance on the smartphone and influencer marketing is not without its struggles. Rants and raves include two must-read articles on the state of marketing and advertising today. This week's TOM example: McCall's. This week's article links: Content Marketing Spend Predicted to Double In The UKhttp://www.cam...
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