The Future of Youth Fitness - James FitzGerald & Jeff Martin

James FitzGerald - Inaugural CrossFit Games Champion and industry-leading educator, James FitzGerald, has dedicated his life to bringing honor to the coaching profession. As Founder of OPEX Fitness his Coaching Education and Gyms Licensing Programs have provided thousands of coaches with the tools needed to professionalize their passion. James’ flagship program, The OPEX Coaching Certificate Program reflects his 20 + years of coaching expertise and is set apart by the breadth of coaching theory and practical application taught. In early 2019, James achieved another career milestone with the release of Mixed Modal, a groundbreaking course specifically designed to educate coaches on the long-term development of competitive Functional Fitness athletes.

Jeff Martin - In 2004, Jeff and Mikki Martin imagined a better future for youth and began working toward that future by developing the original strength-and-conditioning program specifically designed for kids. Almost 15 years later, they continue to do what’s best for kids on a daily basis with The Brand X Method™, the world leader in youth fitness. The Martins teach and speak all over the world; sit on the boards of fitness industry-leading organizations such as StandUp Kids and TeenLIFT; and are partnering with OPEX Fitness, the International Functional Fitness Federation, and Kerri Walsh’s p1440. They recently launched the first seminar in their new The Art of Growing Up Strong ™ live seminar series. The Brand X Method is currently represented worldwide by dozens of official Training Centers. With decades of collective coaching experience between them in fitness and self-defense, the Martins have developed a method for optimal youth athletic development that combines state-of-the-art movement skill training with classic principles of strength training, physical literacy, and play. To deliver this program effectively to the most kids, the Martins created the cutting-edge Brand X Professional Youth Coach Certification designed to provide coaches with the knowledge, tools, and passion to build formidable humans.