#267 - Licensing Solutions for the DIY Content Creator

Did you know that in the United States, 29% of teenagers cite being a YouTuber as their chosen profession, or intended profession. The youth of today are discovering a way to create content, and become influencers. But along the way, there’s been a few stumbling blocks, and one of those is the music they use of other artists on the videos they’ve created being cleared (approved) for playing.

Four or five years ago, we didn’t know what Tik Tok was. Now it's the largest social platform in the world. In place of the traditional licensing that doesn’t fit this dynamic, there needs to be a micro licensing solution that makes sense for the DIY content creator. YouTube in its own right has 60 million active channels.

If you’re an individual content creator, and you’re a fan of a particular artist whose music you want to incorporate into your project, finding out who their label is, is probably the easiest part. But searching and locating the copyright holder and publisher(s) can be mind numbing, let alone attempting to get the proper clearances and approval.

This is where LICKD comes into play. On this episode of The Business Side of Music, Paul Sampson who is the co-founder, and CEO of Lickd explains how his company can help expedite the process of clearing music for your project, and minimize the hurdles that otherwise an inexperienced content creator would have to jump thru in order to let their project be approved for social media platforms.

Lickd is the world’s leading commercial music licensing platform for social video creators. Their goal is to find solutions when it comes to micro licensing.

www.lickd.co

© 2023 Lotta Dogs Productions LLC

• Showrunner and Executive Producer Emeritus: Tom Sabella

• Producer and Host (the guy who has a face for podcasting): Bob Bender

• Management Representation: Chuck Thompson for Thompson Entertainment Group, LLC

• Co-Producer - Audio/Video Editor (the man behind the curtain): Mark Sabella

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• Recorded inside what could be an old beat up Airstream Trailer located somewhere on what’s left of Music Row in Nashville TN (Man we sure do miss Noshville, and the Longhorn Steakhouse)

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• Editing and Post at Midnight Express Studio located in Olian, NY

• Production Sound Design: Keith Stark

• Voice Over and Promo: Lisa Fuson

Special Thanks to the creator and founder of the podcast, Tom Sabella, along with Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast and trusting us to carry on their legacy.

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