Africa Business of Sport Podcast
News:Sports News
E17: Media Rights and Broadcasting of the World Cup – Dr Gerard Akindes
To complement the onset of the 2022 Qatar FIFA World Cup, the Africa Business of Sport will have a special coverage of the sports business aspects related to the global showcase. In the following weeks, the podcast brings you conversations with leading professionals in the sport business who have unique perspectives of the World Cup as a business.
In this episode, Edem and Jabu have an intriguing interview with Adjunct Faculty at Northwestern University in Qatar, Dr Gerard Akindes. In an in-depth discussion about broadcasting, media rights and the FIFA World Cup, Dr Akindes discusses the history of televising the World Cup, the role that Telstar and technology played in globalising world cup broadcasting, the value of radio as a sports broadcasting media for World Cups, and his prediction on a drastic increase in the value of FIFA World Cup broadcasting and media rights ahead of the 2026 World Cup in the US, Mexico and Canada.
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