39. How to Unlock Leadership Potential: Putting Employees at the Heart of the Story

Today, we are talking about leadership, and specifically, the #1 skill leaders should develop to be more effective in inspiring employees and elevating performance. Yep, it’s time to drop the ego and start inspiring others!

To help us understand how to communicate more effectively as leaders, we are joined by two incredible guests.

Dr JJ Peterson

As Head of Storybrand JJ has helped thousands of organizations clarify their message in order to grow their business. He holds a PhD in Communication and has spent over 20 years practising and teaching communication.

J.J. served in marketing and PR for two multinational non-profit organizations, has spoken to thousands of people about creating a clear message and is currently an adjunct professor in the Vanderbilt University's Owen Graduate School of Management. He is also co-host of Marketing Made Simple, our sibling show on the Hubspot Podcast Network.

Orly Zeewy MBA

Orly launched her consulting practice in 2002 to address the growing lack of brand clarity in the emerging digital age. She builds the DNA of startup brands and establishes messaging that quickly connects founders with their ideal customers so they can scale in months, not years.

A respected thought leader, Orly holds an MBA in Strategic Design from Kanbar College at Jefferson University. Her book, Ready, Launch, Brand: The Lean Marketing Guide for Startups was published by Routledge in May 2021 and was the #1 new business book release on Amazon.

Join the conversation as we discuss:

• The power of story-telling when leading change
• Shifting from the hero to the guide
• The importance of values in employer brand
• Authenticity in Leadership and culture
• Ensuring success by editing your ego

This episode is where people & culture meet brand & marketing like never before. Enjoy!

Resources

Connect with JJ

LinkedIn: https://www.linkedin.com/in/j-j-peterson-1b4011a2/

Website: https://storybrand.com/

Twitter: https://twitter.com/DrJJPeterson

Book: Building a Storybrand: https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers/dp/0718033329?_encoding=UTF8&qid=&sr=&linkCode=sl1&tag=donaldmille0e-20&linkId=808a3e50ee65a7b443011a7f283ced6a&language=en_US&ref_=as_li_ss_tl

Connect with Orly

LinkedIn: https://www.linkedin.com/in/orlyzeewy/

Website: https://zeewybrands.com/

Twitter: https://twitter.com/orlyzeewy

Book: Ready, Launch Brand: https://www.amazon.com/Ready-Launch-Brand-Marketing-Startups-ebook/dp/B08ZJYFX19/ref=sr_1_1?crid=1Z6SD7PVUYDVZ&keywords=orly+zeewy&qid=1684254368&s=books&sprefix=orly+zeewy%2Cstripbooks-intl-ship%2C184&sr=1-1

More from the show

Read the Randstad Workmonitor 2023 Report: https://www.randstad.co.uk/workmonitor/

Bonnie Tyler: Holding Out for a Hero: https://www.youtube.com/watch?v=bWcASV2sey0

More From Truth, Lies & Workplace Culture

Join the conversation on LinkedIn: 

https://www.linkedin.com/company/truthlieswork/

Listen back to Truth & Lies for more on:

The Truth About the Twitter Layoffs

https://truthliesandwork.com/truth-lies-work-podcast/the-truth-behind-the-twitter-layoffs-part-1_1980/

How to Build a Killer Employer Brand

https://truthliesandwork.com/truth-lies-work-podcast/build-a-killer-employer-brand-hubspot_1943/

The Watercooler Conference

https://truthliesandwork.com/truth-lies-work-podcast/the-watercooler-conference-podcast_2252/

Connect with Al and Leanne

Connect with Al on LinkedIn: https://www.linkedin.com/in/thisisalelliott/

Connect with Leanne on LinkedIn: https://www.linkedin.com/in/meetleanne

Instagram: https://www.instagram.com/truthlieswork/

Twitter: https://twitter.com/truthlieswork

Email: hello@truthliesandwork.com