What Is Facebook's New Dataset in Events Manager + What Data Facebook Really Wants to Help You Lower CPMs

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the impact of Facebook's new Dataset UI in Events Manager and talks through the nuts and bolts of Facebook event tracking and user data collection, why it's important to Facebook, and how it impacts the $$ you spend with Facebook. 

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
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Links Referenced:

Facebook Dataset Docs

Elevar's Facebook Performance Overview w/Video

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