This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
The battle for AI continues...this time on the Hill. Sam Altman testified to Congress, doing his best Harrison Ford impression (you'll get the reference after listening).
The writers' strike continues, and now includes generative AI at the center.
And there is a new product coming out that could solve the copyright battle.
Podcasting ads are going gangbusters, while Google is about the change the face of search (maybe).
Rants and raves include the Daily Dracula and a lesson about advertising from Dotdash Meredith.
This week's links:
Sam Altman Takes the Hill
Copyright and the Writers' Strike
A New Copyright Savior?
Podcasting Ad Growth
New Google Search
DotDash Meredith's New Advertising Model
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