If you spend a lot of time online, you have probably seen social media posts from the Consumer Product Safety Commission. The agency responsible for consumer product recalls has carved out a place somewhere between weird twitter and brand twitter with its memes and posts towing the line between absurdist humor and just plain surrealism. The agency’s social media team has redefined what the agency’s online presence can be on social media.
Recently, GovExec correspondent and frequent GovExec Daily guest Courtney Bublé spoke to the CPSC’s Joseph Galbo, a social media specialist at the agency. In this episode, Courtney interviews Galbo about how the social strategy evolved, the reaction to the CPSC’s social media presence and, of course, memes.
Create your
podcast in
minutes
It is Free